THE ELITE PLAYBOOK:
“Your Gym Isn’t Just an Amenity—It’s an NOI Machine”
Discover how underused fitness rooms are becoming the most profitable square footage in multifamily.
In a real estate market where amenities are the battleground for leases, The Elite Playbook offers a bold and proven blueprint for transforming underused apartment gyms into high-performing wellness centers that drive NOI, justify rent premiums, and boost retention.
About the Author:
Luis Mendonça is the visionary force behind Elite Home Fitness and the Elite Wellness Amenity Group—two brands reshaping how luxury properties deliver health and wellness. As the Founder & CEO of Elite Home Fitness—the Northeast’s leading in-home personal training company—Luis has grown a single-market startup into a thriving, multi-state franchise delivering concierge-level fitness to thousands of residents in the comfort of their own homes.
In his role as Head of Growth & Partnerships for Elite Wellness Amenity Group, Luis leads the transformation of underutilized residential gyms into fully staffed, NOI-generating wellness centers. By partnering with Class A and lease-up properties, his team helps owners command rent premiums, boost retention, and elevate the resident experience in increasingly competitive markets.
Highlight of The Book
A Proven Strategy to Monetize Underused Gyms
Most apartment gyms are an afterthought is simply dummy text of the —empty rooms with expensive equipment and little resident engagement. The Elite Playbook flips that script by giving you a step-by-step strategy to transform those quiet, overlooked spaces into fully activated, revenue-generating wellness centers.
With a white-labeled, concierge-style approach, you’ll learn how to staff your amenity with professional trainers, implement consistent programming, and elevate the fitness experience—without adding work to your on-site team. The result? A highly visible, high-impact amenity that boosts resident satisfaction, retention, and net operating income.
The Formula Behind Premium Rents and Faster Lease-Ups
In today’s competitive multifamily market, luxury finishes and rooftop lounges aren’t enough to stand out—lifestyle is the new amenity benchmark. The Elite Playbook reveals how live, on-site wellness programming becomes a strategic lever for boosting perceived value and emotional connection at tour time. By offering residents access to personal training, branded group classes, and fitness concierge services right in their building, properties can command $200–$300 more per month in rent, while also reducing time on market.This proven approach not only helps properties lease up faster but also positions them as wellness-forward communities that align with the values of modern renters.
A Scalable, White-Labeled Model Built for Modern Properties
Today’s renters expect more than a treadmill in a room—they want experiences that reflect their lifestyle and values. The Elite Playbook introduces a plug-and-play model that allows developers, asset managers, and operators to deliver a premium, fully managed wellness amenity without building an in-house fitness team. This white-labeled solution blends personal training, group classes, and branded wellness activations under your property’s identity—enhancing your brand equity and resident loyalty.The best part? The model is scalable across multiple assets, making it ideal for owners and operators looking to elevate their entire portfolio with a consistent, results-driven amenity strategy.
About The Book
The Wellness Advantage: Reimagining Amenities to Win in the Modern Market
Amenities used to be icing on the cake. Today, they’re the reason someone signs a lease—or walks away. In a market where renters are making decisions based on lifestyle, community, and convenience, fitness spaces and wellness experiences are no longer optional. They're strategic.
The Elite Playbook delivers a field-tested framework for turning underused gyms and stagnant amenity spaces into powerful, NOI-generating assets. This book goes beyond theory, offering a step-by-step strategy used by top-performing multifamily properties to boost engagement, increase retention, and justify rent premiums in the most competitive markets.
At the core of this transformation is a model built by Luis Mendonça, founder of Elite Home Fitness and Elite Wellness Amenity Group. Luis has led the charge in helping Class A and lease-up communities implement fully staffed, white-labeled wellness programs that require no additional work from property teams—yet consistently deliver real results.
Through this book, you'll uncover:
Why the modern renter expects more than equipment—they expect experience . How to create a wellness brand within your building that builds loyalty and lifts value .A replicable playbook for launching and scaling amenity services across multiple properties
Proven tactics for measuring impact through metrics that matter to owners and investors . Real-world transformations that led to rent gains, faster lease-ups, and stronger retention
The Elite Playbook is a practical guide for real estate professionals who understand that the future of multifamily living is not just about space—it’s about how that space supports lifestyle, health, and community.
If you’re ready to reimagine your amenities and maximize your property’s potential, this is the book to get you there.
Your gym isn’t just an amenity. It’s a missed opportunity.
Most apartment gyms sit quietly in the background—unprogrammed, underused, and undervalued. But in today’s market, where renters are demanding more and competition is fierce, that square footage could be doing a lot more than collecting dust.
The Elite Playbook shows you how to flip the script.
This isn’t about buying new equipment or adding flashy design features. It’s about rethinking your gym as a branded wellness experience—fully staffed, professionally managed, and built to boost your bottom line. Inside, you’ll get the exact strategies used by Elite Wellness Amenity Group to help Class A properties across the Northeast:
Command $200–$300 monthly rent premiums
Lease faster than comparable buildings
Improve resident retention and renewal rates
Create emotional differentiation at tour time
Deliver a luxury experience without adding operational burden
You’ll learn how to launch white-labeled fitness programming that aligns with your building’s brand, keeps residents engaged, and creates long-term value. Whether you’re overseeing one property or a national portfolio, this book gives you the tools to turn fitness into a revenue stream—and your amenities into assets.
If you’re looking to modernize your amenity offering, outperform the market, and give residents something they’ll actually use (and pay for), The Elite Playbook is the strategy you’ve been waiting for.
Pricing of Book
Forget dusty treadmills and unused amenity rooms. Today’s residents expect more—and your gym should be doing more than just taking up space. The Elite Playbook shows you how to reimagine your building’s fitness center as a revenue-generating, retention-boosting asset that sets your property apart.
Written by Luis Mendonça—fitness entrepreneur and founder of Elite Wellness Amenity Group—this guide pulls back the curtain on how leading multifamily communities are transforming underutilized gyms into fully staffed, white-labeled wellness experiences. These aren’t one-off classes or generic health tips. These are branded, professionally managed wellness programs designed to deliver real, measurable ROI.
Through higher resident engagement, faster lease-ups, and stronger renewal rates, this amenity strategy is helping Class A and lease-up properties justify $200–$300 rent premiums—without adding operational burden to onsite teams.
Whether you're overseeing one building or managing a growing portfolio, this is the blueprint leasing teams, developers, and asset managers have been waiting for. If you're ready to stop letting your amenity space collect dust—and start using it to drive value—The Elite Playbook is your next smart investment.
This Book Is Already Changing Properties — Is Yours Next?
$19.99
Drive rent premiums, faster lease-ups, and resident retention.
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Don’t Just Manage Amenities—Monetize Them. This Book Shows You How
Reader Word for Us
John Alister
This book was transformative.. a must have in three key ways that gave me new insight: it shifted how I think about underutilized spaces, gave me a step-by-step framework for monetizing apartment gyms, and opened my eyes to a completely overlooked b
Maureen McConally
Loved this book, really outlines the pathway for success in an ever growing industry. I’d recommend this to anyone that is looking to get motivated and wants to kick start their career!
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